VirtueMart template aims to greatly improve the user's experience with a help of some special extensions, like import/export tools, VM themes, payment extensions, language packs, shipping extensions. etc. One of the most advanced extensions are the ones created directly from Joomla just like the 'product slideshow' feature which is great for attracting customers to buy more products and/or services.
If you want to have a professional e-commerce web-site you should use VirtueMart template. Having the ability to attract customers with products and organized categories, the user can only increase income and overall sales.
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