There are various places on the web where a site owner can get Zen Cart templates that use their specific company color scheme and branding. With a help of Zen Cart themes the site can include the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
A site owner may opt to go and hire a web designer to give his online shop a highly customized look, it has some disadvantages however. First of all is the time necessary to find the proper designer with the needed skill set, designing for Zen Cart is rather different from designing online websites using the more widespread HTML and CSS languages. So you need to hire a designer who understands how to design specifically on the WordPress platform.
Another aspect to consider is the time it requires to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured top quality Zen Cart templates is definitely the route to take.
The upside to employing a designer to give your website a custom look is that you can find a unique design that can help your web site and business be prominent among the hundreds of standard sites in your market niche. Undoubtedly your webpage is usually the first opinion a customer has of your business- really don't miss this opportunity!
Don't ignore the fact a skillfully designed web site instills confidence in your products and helps keep customers on your web page, increasing the odds of them making a purchase.
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